Possible movement names:

Retrofile

my favorite: L’Avenir   which means something like the future you werent expecting, like the GOP wins the November elections but suddenly all become stanch environmentalists and save the world in record time.

I also think it would be a good product name.  There is a bit of a stigma, there was a cheap house brand of bike parts (avenir and cyclo pro and pyramid are all the same, more or less), but I think the meaning behind the name is interesting and signifigant, ie if lugged steel became race friendly again, it would be a perfect moniker…  And its french.  And its about time french stuff became synoymous with good design again.