the second coming of christ marcel bethret’s pedal design is here!  and by the raddest us maker of rad US bits there is. 

obviously those red droplets are from other manufactures crying bloodly tears.  king releases a lame external bb, and white smashes them with this super nice pedal.  also, is that a white toe clip? ooo my.  you know it will come in silver too, so we dont have to worry about that.  now if only the matching toe straps were made from the hides of the AIG CEOs…  Actually the leather should be laminated ala all good track straps: one layer AIG hide, one layer junk treasury bond, one layer Walnuts hide.  Perfect.  They’ll snap at their earliest convience and have to be repaired with duct tape made from trillion dollar bills.

Anyway, its obviously ultra rad that white industries isnt going the way of the doodoo, nor is it caving to contemporary so called advances such as external bbs, oversized nah nahs and carbon blah blahs.  instead, they remake one of the best platform pedals ever, come out with super smart road cranks, make really nice BBs, and make a genuinely innovative track hub.

also, in other innovative news, brooks has a nice new basket out with wooden slats.

booyah.